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Intuitive Marketing Tips For Small Businesses – Small Business Marketing News...
A great article here from Gaebler.com about the place of intuition around the needs of the customer, and it’s massive value in today’s world of the empowered customer and transparent business....
View ArticleGuest Blog: What makes your product or service different in the eyes of...
Hugely valuable and short article here from Gregory Yankelovich on what makes your product or service different in the eyes of the consumer. Some very interesting stats, but this does not show HOW to...
View ArticleCustomer Revolution 2015?
Great insights, here. May I suggest that instead of saying that ‘service’ should be focused on instead of ‘sales’, I would suggest that the Golden egg lies in Sales Through Service: it’s about both....
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What is your REAL brand?
It’s always a good idea to have consistent and clear branding, perhaps designed around your values and image. But remember always: what is your real brand? ‘Your REAL brand is what your customer says...
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Waitrose get it right: even when reducing customer benefits they act like...
I’ve just receieved an email from Waitrose reducing the potential benefits of my ‘My Waitrose’ card. It seems from reading between the lines that they are perhaps having a problem with customers having...
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Everyone is in Sales
Everyone is in Sales Whether you like it or not, whether you are a business owner, an employee, or someone searching for a job, you cannot escape it. You work in sales. Everyone is always selling...
View ArticleThe Symbiotic Relationship Between Customer Loyalty & Advocacy
A very good and clear article about the customer relationship ladder from ‘satisfaction’. to ‘loyalty’, to ‘advocacy’, and some pointers on steps to take to get them to move up. The Symbiotic...
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Licensees Urgently Needed in London and South East UK
Licensees Urgently Needed in London & SE : If you’re an existing Coach, or want to get into Coaching and/or Training in London and SE UK, then you need to read this Our material and products...
View ArticleHow to create a Purple Cow
How to create a Purple Cow In his influential and groundbreaking book, ’The Purple Cow’, Seth Godin states: ‘Remarkable marketing is the art of building things worth noticing right into your product...
View ArticleIt’s not sales then service, it’s service then sales
It’s not sales then service, it’s service then sales Of the old industrial age world, the standard sales model look a little bit like this. Marketing: right product, right packaging, right price,...
View ArticleService is NOT about 'being nice'… it's about making more money! | Guy Arnold...
It’s about time the stupid and thoughtless divisions between ‘sales’ and ‘service’, between ‘marketing’ and ‘service’ and between ‘innovation’ and ‘service’ were abolished. This shallow thinking is a...
View ArticleKeeping in contact is critical to customer loyalty and repeat sales
Some businesses find it hard keep in contact. This can be for all sorts of reasons: it’s a manual process so time-consuming; can’t think of anything to say; forget; they tend to buy on a one-off basis....
View ArticleTraditional marketing is becoming ineffective
Traditional marketing is becoming ineffective Traditional marketing is becoming ineffective: This is not something you will be hearing very often, and is certainly not something that marketing people...
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What social media marketing works?
What social media marketing works? ‘Social Media’ has been a buzzword for a while now. At first it was promoted as the ‘answer to everything’ ; just advertise here and you’ll have clients flooding in...
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